About me
I work at the intersection of creative production and emerging technology — combining traditional craft with hands-on AI production to realise new ideas and create scale. With over 20 years spanning motion design, integrated campaigns, and generative AI, I’m a true hybrid: able to lead teams and shape strategy while staying close to the work.
DESIGN PHILOSOPHY
Simplicity.
Functionality.
Balance.
For me, design is about removing the unnecessary and focusing on what truly matters. A website should feel intuitive to use, communicate clearly, and reflect a brand’s personality without distraction. I aim for simplicity, functionality, and balance—crafting digital experiences that are both engaging and easy to navigate.
NOTABLE AWARDS
STANDARD TOOLKIT
Weavy.ai
GenAI Image and Video
ComfyUI
Advanced GenAI Control
After Effects
Animation, Post and VFX
Premiere Pro
Video Editing
Photoshop
Image Editing
EXPERIENCE
Spanning 20 years
ATime&Place
Head of Studio - AI Production
2024 - current
Deloitte Digital
Director - Head of Integrated Production
2011 - 2024
Trout Creative Thinking
Senior Motion Designer
2008 - 2011
PodTV
Motion Designer