Belong Carbon Thumbprint

To promote Belong’s Carbon Neutral Mobile & Internet network we created the Carbon Thumbprint; a measurement of the carbon emissions created by an individual’s data usage. An AR app calculated their yearly carbon emissions then visualised their Carbon Thumbprint as a carbon block floating above them. We then used the Carbon Thumbprint formula to calculate all online activities and behaviour. Pre-rolls showed the carbon thumbprint of online streaming, social media posts calculated the emissions of a single post or time scrolling through their feed, audio adverts weighed podcasts and Spotify songs, and digital banners weighed the webpages they were placed on.